Are you just starting your baking business? This can be exciting, but it can also be tough to attract your first client.
So how do you stand out from all other bakers in your area?
First, ensure that your website or social media pages are up-to-date and professional. Next, create a portfolio that showcases your best work. Finally, reach out to local businesses and offer your cakes or cookies samples.
By following these tips, you should be able to attract your first client in no time!
Here are some Deep Dive Details to get you started!
1. Use Social Media To Your Advantage.
First, Make Sure Your Website or Social Media Pages are Up-To-Date and Look Professional. Nothing says “unprofessional,” like an outdated website or social media page.
If you want potential clients to take you seriously, you need to ensure that your online presence is polished and up-to-date. Make sure your website is easy to navigate and that all your contact information is readily available.
As for your social media pages, make sure that they’re active and that you’re regularly posting fresh content.
2. Reach Out to Local Businesses and offer samples of Your Cakes or Cookies.
One of the best ways to attract new clients is by getting your work in front of as many people as possible. A great way to do this is by reaching out to local businesses and offering your cakes or cookies samples.
For example, if you bake wedding cakes, reach out to local wedding planners and offer to provide samples at their next open house. Not only will this give potential clients a chance to try your product, but it will also help them put a face to the name.
3. Get Involved In Your Local Community.
There are many ways to do this, from joining a local business group to participating in community events. Getting your name out there will help people remember you when they need a baker.
4. Make It Easy For People To Contact You.
Include your baking business’s contact information on your website and social media profiles. You can also hand out business cards at local events or functions.
5. Have A Special Offer For First-Time Clients.
This could be a discount on their order or a freebie with a purchase. Something like this will show potential clients that you’re attentive to their needs and want to earn their business.
6. Create a Portfolio That Showcases Your Best Work.
A picture is worth a thousand words, so make sure you have plenty of high-quality photos of your work. Next, create a dedicated portfolio page on your website or blog.
Alternatively, you can create an online gallery using one of the many free services (e.g., Flickr, SmugMug, etc.). Whichever route you choose, ensure your best work is front and center.
Resources for creating Amazing Websites & Social Media:
- Pexels – Free Photos
- Canva – Easy Photo & Design Templates
- LinkTree – Link in Bio for Easy Contact Page
- Jasper AI – Generate social media & website captions
You May Also Enjoy:
- The Secrets To A Successful Home Baking Business
- 14 Baking Recipes for Total Beginners
- The Best Vegan and Gluten Free Baking Substitutions
By following these tips, you should be able to attract your first client in no time! By ensuring that your online presence is professional and up-to-date, showcasing your best work in a dedicated portfolio, and reaching out to local businesses with samples of your product, You will be on the right track to attracting new clients! Good luck!
Happy Baking!
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